This bill aims to stop companies from using AI and personal or tracking data to charge different prices to different people. It bans “surveillance-based price setting,” but still allows common, public discounts (like for seniors, students, teachers, or veterans) and opt‑in loyalty programs—if the rules are clearly posted, the deal is open to anyone who qualifies, and any data is used only to run the discount. Companies must also post their procedures 180 days before using automated systems for these prices or discounts, explain what data they use and how it affects prices, and give customers a way to fix mistakes in their data .

It also bars “surveillance-based wage setting”—using automated tools and personal or tracking data to decide pay. The only allowed data is where the worker is and the local cost of living. Employers must post procedures 180 days in advance, tell workers what data they use and how it affects pay, and offer a way to correct errors. The rule covers pay and other terms that affect earnings, like your schedule or task assignments .

• Who is affected: Shoppers and workers nationwide; union contracts are protected, and employers must give unions notice and a chance to bargain before using pay‑setting algorithms. These federal rules are a minimum; stronger state laws and union agreements still apply.
• What changes: No AI‑driven personalized prices or wages based on surveillance data. Standard group discounts and opt‑in loyalty deals are still okay if they’re clear and fair. For wages, only location and cost‑of‑living data may be used, not personal traits or tracked behaviors .
• Enforcement and remedies: For pricing, the Federal Trade Commission enforces the rules; for wages, both the Equal Employment Opportunity Commission and FTC can act. State attorneys general can sue. People can also sue on their own and get the greater of $3,000 per violation or actual damages, with possible triple damages for willful violations, plus attorney’s fees; forced arbitration and class‑action waivers for these cases are not allowed; there’s a 5‑year window to bring a claim .
• When: Companies must publish the required procedures at least 180 days before using these automated systems for prices or wages .