Sponsors (3)
The bill increases U.S. visibility and consistency of foreign assistance—strengthening public diplomacy and making aid easier to identify—at the cost of added compliance burden, potential diplomatic/partnership frictions, risks to aid worker safety in hostile contexts, and concerns about politicizing humanitarian efforts.
Nonprofits, local and state governments, and implementing partners will be able to more clearly identify and present U.S. assistance through standardized, U.S.-branded markings (size, color, placement), improving transparency, recognition of U.S. aid, and consistency for implementers.
Nonprofits and government partners will gain stronger public diplomacy benefits because visible U.S. branding links assistance to U.S. policy and values, which can support diplomatic messaging abroad.
Nonprofits, contractors, and local partners will incur additional compliance and rebranding costs to update materials, packaging, signage, and digital assets to meet U.S. flag specifications.
Aid workers, beneficiaries, and implementing organizations operating in hostile or unstable areas could face increased safety risks because prominent U.S. branding may make them more visible targets despite a Secretary waiver authority that may not be timely or uniformly applied.
State and local governments and implementers may find international partnerships and co-branding agreements harder to honor, requiring frequent waivers or exceptions and potentially slowing program rollout and collaboration.
Based on analysis of 3 sections of legislative text.
Requires the U.S. flag to be the prominent and distinctive visual brand on tangible foreign assistance, with limited exceptions and safety waivers.
Introduced February 20, 2026 by Jefferson Shreve · Last progress February 20, 2026
Requires the U.S. flag to be the prominent and distinctive visual marking on physical foreign assistance (like goods, supplies, and outreach materials), with limited exceptions. The Secretary of State can permit other branding in specific cases (for example, required co-branding in international agreements or to identify implementing partners if the U.S. flag remains most prominent) and can waive the rule for safety or security reasons; the Secretary must issue rules on size, color, placement, and other display requirements. Applies only to foreign assistance provided or disbursed after the law takes effect. "Foreign assistance" is defined to include physical assets, commodities such as food and medical supplies, and outreach materials including banners, posters, websites, social media, and reports.