Requires the Secretary of Agriculture to issue rules within 180 days that change how beef may be labeled. It eliminates use of the "Product of U.S.A." label and creates three optional country-of-origin style labels: "Processed in U.S.A.", "Raised and Processed in U.S.A." (which requires at least 100 days of U.S. raising), and "Born, Raised, and Processed in U.S.A.". The new labels are optional and the USDA must write implementing regulations and definitions to govern their use.