Sponsors (2)
The bill boosts online transparency—letting shoppers see product origin and seller location and strengthening FTC enforcement—but imposes new verification and compliance costs on marketplaces and sellers, creates some uneven coverage (notably for many food items), and introduces enforcement risk for businesses.
Online consumers will see each product's country of origin and the seller's principal place of business, allowing them to make more informed purchasing decisions.
The FTC will be the central enforcer with authority to penalize noncompliant websites, strengthening consumer-protection enforcement for online marketplaces.
Manufacturers, importers, and distributors must provide origin information to retailers, improving supply‑chain data accuracy and overall transparency of product sourcing for sellers and consumers.
Retailers and online marketplaces will face new costs to collect, verify, display, and maintain country-of-origin and seller-location information, which may be passed to consumers or squeeze margins.
Sellers (especially those not fully compliant) face increased enforcement risk and potential fines or litigation under the FTC's unfair or deceptive acts authority.
Exemptions for many food and agricultural products mean consumers will get origin/seller information unevenly across product categories, reducing the universality of the benefit.
Based on analysis of 2 sections of legislative text.
Requires online sellers to conspicuously disclose product country of origin and the seller's principal place of business for goods covered by federal country‑of‑origin marking law, with exemptions and FTC enforcement.
Official title: To require origin and location disclosure for new products of Foreign origin offered for sale on the internet.
Introduced May 29, 2026 by Carlos A. Gimenez · Last progress May 29, 2026
Requires online sellers to clearly disclose the country of origin (including multiple-source countries for multi‑sourced goods) and the country where the seller’s principal place of business for any product that must be marked under federal country‑of‑origin law. The bill excludes certain agricultural commodities, inspected meat/poultry/eggs, FDA‑regulated foods and drugs, used goods, and very small sellers; it makes violations unfair or deceptive acts enforceable by the FTC and calls for a memorandum of understanding (MOU) among the FTC, CBP, and USDA before the rule becomes effective.