Sponsors (8)
The bill strengthens consumer protection and transparency against covert product downsizing by empowering the FTC and requiring conspicuous labeling, but it does so at the cost of increased compliance, enforcement risk, and regulatory uncertainty that may raise prices and burden smaller businesses.
Consumers (including low-income shoppers) will get clearer, enforceable protection against 'shrinkflation' because the law defines deceptive downsizing and requires clear notice when package quantity is reduced, making it easier to spot and challenge covert reductions in product size.
Shoppers will see standardized, conspicuous size comparisons and labeling on packaging, reducing surprise from smaller quantities and improving the ability to comparison-shop.
The Federal Trade Commission gains clearer statutory authority and stronger enforcement tools (including civil penalties and equitable relief) to deter and remedy deceptive downsizing practices.
Manufacturers—especially small businesses—will face increased compliance, packaging, and possible reformulation costs that are likely to be passed on to consumers as higher prices and could reduce competition or force some products off the market.
Broad, open-ended delegation of rulemaking authority to the FTC without firm deadlines creates regulatory uncertainty for employers and businesses while rules are developed and may permit overly burdensome requirements.
Expanded enforcement authority increases the risk of litigation and administrative actions against businesses, which could raise legal and compliance costs and ultimately be reflected in higher consumer prices.
Based on analysis of 6 sections of legislative text.
Requires manufacturers to disclose reduced-size products on the principal display panel and bans selling reduced-size items in the same or substantially similar packaging without a conspicuous comparative-size notice.
Introduced September 9, 2025 by Jose Luis Correa · Last progress September 9, 2025
Prohibits manufacturers from selling a reduced-size consumer product in the same or substantially similar packaging as the prior larger-size version unless the product package shows a clear, conspicuous notice on the principal display panel stating both the larger size and the reduced size. The Federal Trade Commission (the Commission) is authorized to write rules to implement the prohibition and will enforce violations using its existing authorities under the Federal Trade Commission Act. The bill defines deceptive downsizing, adopts an existing consumer-product definition, creates a safe harbor for manufacturers that use prominent comparative labeling, and treats violations as unfair or deceptive acts subject to FTC enforcement tools and penalties. No funding, effective date, or special deadlines are specified in the text provided.