Deceptive Downsizing Prohibition Act of 2025

This proposal aims to stop “deceptive downsizing,” where a company sells a smaller product but keeps using the same or very similar packaging as before, making it hard for shoppers to notice the change. To avoid breaking the rule, the package must include a clear, easy-to-read notice on the principal display panel that says the product is smaller and shows both the old larger size and the new reduced size. It directs the Federal Trade Commission (FTC) to write rules to carry this out and treats violations as unfair or deceptive practices under existing FTC law. The findings say this practice harms consumers by reducing their buying power and can contribute to inflation.

• Who is affected: Manufacturers of consumer products, including food; shoppers; and the FTC.
• What changes: Selling a reduced-size product in the same or very similar packaging is banned unless the front label clearly states it’s smaller and shows both the previous larger size and the new size; the FTC can issue regulations and enforce the rules.
• When: If enacted, the FTC may issue rules and enforce them under its existing authority.