Lulu’s Law

Summary

Requires the Federal Communications Commission to issue an order within 180 days after enactment to allow transmission of federally defined "Alert Messages" for shark attacks by reference to the existing Wireless Emergency Alerts rules. The bill ties the definition to 47 C.F.R. §10.10(a) (or successor) and mandates a rulemaking deadline but provides no new funding or program details.

• Mandates the FCC to issue an order within 180 days to allow Alert Messages for shark attacks.
• Defines "Alert Message" by reference to the FCC regulation at 47 C.F.R. §10.10(a) (or successor).
• Focuses narrowly on shark-attack alerts, not on other marine hazards or emergency types.
• No funding or appropriations are included; the requirement is a regulatory directive only.
• Wireless carriers and WEA system participants will likely need to implement technical and operational changes to carry the alerts.
• State and local emergency managers and PSAPs would be the likely originators or coordinators of shark-attack alerts.
• Short 180-day deadline could speed FCC action but may pressure technical and procedural implementation.
• Potential operational issues include targeting, false alarms, message content, and alert fatigue for the public.