Sponsors (4)
The bill limits surveillance-driven price discrimination and expands enforcement and private remedies for victims — protecting many consumers — but it increases compliance and litigation risks (and leaves key financial markets exempt), shifting costs and legal uncertainty onto businesses and potentially consumers.
Consumers (especially low-income individuals) will face less surveillance-based price discrimination for the same goods and services because the bill bars pricing based on surveillance data.
Airline passengers will be protected from algorithmic surveillance-based price setting by carriers and ticket agents, reducing the risk of coordinated or dynamic fare spikes.
Individuals (including low-income people and travelers) can sue for unlawful surveillance-based pricing and recover at least $3,000 or actual damages, preserving private civil remedies and state-level suits.
Small businesses, airlines, and ticket agents will face increased compliance costs and greater litigation exposure, which could be passed to consumers as higher prices or reduced offers.
Insurance and credit markets are exempted, so consumers may continue to face surveillance-based discriminatory pricing in critical financial and insurance products.
Threat of increased litigation and enhanced damages for willful violations (including potential treble damages) may encourage defensive practices that harm innovation, promotional pricing, or business experimentation.
Based on analysis of 3 sections of legislative text.
Introduced December 8, 2025 by Ruben Gallego · Last progress December 8, 2025
Makes it illegal to use surveillance-derived personal data to set, offer, or charge different prices to different consumers for the same or substantially similar product or service. The FTC enforces the ban (with full investigatory and remedial powers) and individuals and states can sue; insurance and credit products are excluded. The bill also explicitly bars airlines and ticket agents from using surveillance-based price setting and preserves state and private remedies for such claims. The measure defines key terms, creates statutory damages and equitable remedies, invalidates pre-dispute arbitration and joint-action waivers for covered claims, and requires a joint SBA–FTC study on impacts to small businesses and competition.