Summary

Prohibits false or misleading claims that consumer product packaging is recyclable, compostable, or reusable, and requires that such claims be backed by qualified evidence and certified by accredited third-party bodies. Directs the Federal Trade Commission to issue nonbinding guidance, form an advisory council, and exercise enforcement authority, while preempting state laws that are not identical to the federal standard. Requires clear definitions, limited use of certain labeling (including resin codes), and establishes exemptions and labeling limits to reduce ‘greenwashing’ and create a consistent national standard for environmental packaging claims.

Key Points

• Makes false or unsupported claims of recyclable, compostable, or reusable illegal on consumer packaging unless validated.
• Requires claims to be backed by qualified evidence and certified by accredited third-party bodies.
• Directs the FTC to issue nonbinding guidance and create an advisory council to help implement standards.
• Gives the FTC enforcement authority to act against deceptive packaging claims.
• Preempts state laws that are not identical to the federal standard, creating a single national rule.
• Sets definitions, exemptions, and limits on labeling practices, including resin code use.
• Raises compliance needs for manufacturers, brand owners, and retailers, and creates demand for accredited certifiers.
• Does not specify funding levels or detailed penalty structure in the provided summary.

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