Sponsors (2)
The bill increases transparency and accountability for AI-driven phone/text impersonation—reducing deception for many consumers—while imposing compliance costs, legal uncertainty, and transitional enforcement risks for businesses and regulators.
Consumers (including taxpayers, middle-class families, and seniors) will be told up front when an AI is emulating a person in phone calls or texts, making communications more transparent and helping recipients make informed choices and avoid deception.
Stronger deterrents and higher potential penalties for AI-driven impersonation increase accountability and give victims greater ability to recover damages, reducing fraud and harm over time.
Clearer statutory definitions for automated communications (robocall, text message, SMS/MMS/RCS) provide communication providers and tech workers with more specific compliance standards.
Small businesses and organizations using AI for outreach will face increased compliance and potential litigation costs to implement disclosures and adapt systems, and higher maximum fines raise the stakes of noncompliance.
Strict statutory terms and exclusions (e.g., what counts as 'substantial human intervention' or an 'AI emulating a human') create legal uncertainty and likely enforcement disputes for providers and vendors.
Bad actors may ignore the disclosure requirement, so many consumers (especially seniors and middle-class families) could still receive deceptive AI calls or texts despite the new rule.
Based on analysis of 3 sections of legislative text.
Introduced December 4, 2025 by John R. Curtis · Last progress December 4, 2025
Requires callers using artificial intelligence to imitate a human in robocalls or automated text messages to disclose at the start that AI is being used, and raises penalties when AI-enabled calls or texts impersonate someone with intent to defraud, harm, or steal. Calls or texts with substantial human intervention or real-time two-way conversations are excluded; higher civil and criminal penalties apply to violations that occur after enactment.