To amend section 3001 of title 39, United States Code, to require solicitations sent in the mail to be clearly identified as solicitations, and for other purposes.

Summary

Adds a new rule to federal mail law requiring unsolicited but otherwise mailable solicitations to display a clear, legible notice on the front — either the exact phrase "This is a solicitation" or another notice the Postal Service prescribes — or else the item is treated as nonmailable and may be disposed of by the Postal Service. The Postal Service must issue regulations specifying how conspicuous the notice must be (typography, layout, color), and the rule does not apply to categories already exempted under existing law.

• Unsolicited but otherwise mailable solicitations must show a conspicuous notice on the front saying either "This is a solicitation" or an alternative prescribed by USPS.
• The Postal Service must define how conspicuous the notice must be (type, layout, color) through regulations.
• Solicitations that do not include the required notice are treated as nonmailable and may be disposed of by the Postal Service.
• Existing statutory exemptions for certain mail categories remain unaffected and are excluded from this rule.
• The law focuses on labeling and disposal; it does not itself create new criminal penalties or alter other mailing standards.
• The Postal Service gains rulemaking and enforcement authority to establish notice form and conspicuousness requirements.
• Compliance responsibility primarily falls on senders of unsolicited solicitations and on USPS for regulation and enforcement.