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The bill standardizes ad-volume protections for online video—improving listening comfort and parity with broadcast TV—while imposing compliance costs on providers and leaving some enforcement ambiguity about covered content.
Online video viewers (including urban and rural communities) will experience fewer sudden ad-volume spikes, improving listening comfort and reducing startle responses.
Consumers of broadcast, cable, and IP-delivered video will receive uniform ad-volume protections so online viewers get the same audio-level standards as traditional TV.
Streaming platforms and IP video providers (including small businesses) will incur costs to implement and monitor audio leveling, which could be passed on to consumers.
Tech platforms and workers may face enforcement disputes and ambiguity because narrow definitions exclude consumer-generated media, complicating what counts as 'video programming.'
Based on analysis of 2 sections of legislative text.
Introduced February 2, 2026 by Stephanie I. Bice · Last progress February 2, 2026
Requires the Federal Communications Commission to issue rules within 18 months that extend the same commercial-advertisement volume limits now applied to broadcast and cable TV to video programming delivered over the internet (IP-delivered video). The rulemaking must treat IP-delivered programming that is similar to television the same as traditional TV commercials, but it excludes consumer-generated media.