Sponsor
Stephanie I. Bice
Representative · R-OK
The bill protects viewers from sudden loud streaming ads by requiring broadcast-equivalent loudness for IP-delivered video, at the cost of new compliance burdens and potential regulatory complexity that could raise industry and consumer costs.
Most viewers of IP-delivered video (streaming) ads will experience consistent ad loudness matching broadcast/cable standards, reducing sudden loud commercials and the annoyance and potential safety risks they cause—especially for seniors and people with sensory sensitivities.
Streaming services and ad providers will face compliance costs to meet loudness requirements, costs that may be passed on to consumers via higher subscription prices or altered ad business models.
The FCC's 18-month deadline to adopt implementing rules may strain agency resources and produce rushed or overly burdensome regulations for industry.
A narrow statutory definition that excludes consumer-generated media could create enforcement complexity and uneven application across platforms and user-uploaded content.
Based on analysis of 2 sections of legislative text.
Requires the FCC to extend TV ad loudness rules to commercial ads accompanying IP‑delivered video and issue equivalent regulations within 18 months.
Representative · R-OK
Official title: To amend the CALM Act to establish requirements for video programming delivered using internet protocol, and for other purposes.
Introduced February 2, 2026 by Stephanie I. Bice · Last progress February 2, 2026
Requires the Federal Communications Commission to extend the CALM Act’s audio loudness rules (which limit sudden volume increases for TV ads) to commercial advertisements that accompany video programming delivered over the internet. The FCC must adopt regulations within 18 months that impose volume requirements for IP‑delivered video ads substantially equivalent to those already applied to broadcast, cable, and multichannel video programming distributors.