Sponsors (2)
The bill boosts transparency about public‑service and mental‑health advertising on very large platforms—helping users and policymakers and potentially increasing outreach—while imposing compliance costs, leaving smaller platforms unregulated, and limiting the rule's duration with a five‑year sunset.
Users of very large platforms — especially young people — will see clearer public reporting on how often platforms run public service and mental‑health outreach ads, increasing transparency about what outreach they encounter.
Lawmakers, regulators, and the public gain standardized, actionable data on PSA volume and value to inform oversight, policymaking, and allocation of resources.
People seeking behavioral and mental‑health services may benefit from increased promotion of free local mental/behavioral‑health resources as platforms report and (potentially) prioritize those ads.
Users of smaller or mid‑size platforms will be excluded because the rule applies only to platforms with very large user bases, producing uneven transparency and protections across the internet.
A five‑year sunset limits long‑term accountability and may reduce incentives for platforms to adopt sustained changes after the requirement expires.
Public reporting of ad content classifications could pressure platforms to change ad‑serving practices, which may reduce or reshuffle commercial or community content that users see.
Based on analysis of 2 sections of legislative text.
Very large user-generated-content ad platforms must report annually to the FTC on public service ads, with special counts for mental-health resource PSAs; the FTC must publish an annual summary; the law sunsets after 5 years.
Requires very large user-generated-content digital advertising platforms to send annual reports to the Federal Trade Commission about public service advertisements (PSAs), including counts, estimated dollar values, and counts of PSAs that promote local or free mental and behavioral health resources. The FTC must publish an annual public summary for Congress; the law preserves existing privacy and data-security requirements and sunsets after five years.
Official title: Require covered digital advertising platforms to report their public service advertisements.
Introduced February 5, 2025 by Daniel Scott Sullivan · Last progress December 10, 2025