Sponsors (2)
Requires large digital platforms to report PSA activity and estimated ad value to boost transparency and visibility of free/local mental‑health resources, at the cost of compliance expenses, added privacy risks, exemptions for smaller platforms, and a limited 5‑year duration.
State and local governments, Congress, and the public will receive regular platform-reported data on PSA counts and estimated ad dollar values, improving oversight and accountability of free mental‑health advertising on major digital platforms.
People seeking help — particularly mental‑health and substance‑use patients and young adults — are more likely to see free or local mental/behavioral‑health resource PSAs if platforms increase their visibility in response to the reporting focus.
Covered digital advertising platforms will have standardized PSA criteria, reducing ambiguity about what counts as service or resource advertising and making compliance and enforcement clearer for platforms and regulators.
All large platforms required to collect, estimate ad dollar values, and produce annual reports will face new compliance costs that could be passed on to users, advertisers, or reflected in layoffs for tech workers.
Users — including young adults — face added privacy risks because reporting requirements may force platforms to process or disclose targeting or ad‑related user data to compile required metrics.
Smaller or niche platforms with under 100 million monthly users are exempt, so local communities and users of niche services may not see improved PSA visibility or benefits from the law.
Based on analysis of 2 sections of legislative text.
Requires covered digital advertising platforms to send annual reports to the Federal Trade Commission that count and estimate the dollar value of public service advertisements (PSAs) on their services, with special reporting for PSAs about local/regional mental and behavioral health resources and PSAs promoting free mental/behavioral health resources. The FTC must publish and transmit a summary of those platform reports to relevant congressional committees within 180 days of receipt and annually thereafter. All reporting and FTC duties expire five years after the law takes effect, and reports must begin no later than one year after enactment.
Introduced February 5, 2025 by Daniel Scott Sullivan · Last progress December 10, 2025