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Adds mandatory front-of-package warning labels for sugar-sweetened beverages, foods with non-sugar sweeteners, ultra-processed foods, and foods high in specified nutrients, and bans child-directed marketing of those products to children under 13. Gives the FDA rulemaking authority to require labels for online retailers, directs HHS to contract with the National Academies to define "ultra-processed food," and expands federal research and public education funding to support nutrition and physical activity efforts. Gives the FTC broad enforcement authority to treat unlawful child-directed junk-food advertising as an unfair or deceptive practice, repeals a prior FTC exception that narrowed enforcement, and authorizes multi-year funding to HHS, NIH, and CDC for regulation, research, and a national education campaign. Key provisions take effect one year after enactment for marketing prohibitions, with other requirements taking effect as agencies issue implementing rules.
The bill aims to protect children and help consumers make healthier choices by banning child‑directed junk‑food marketing and requiring prominent warnings, at the cost of new compliance burdens for businesses, increased federal spending, and legal and regulatory uncertainty.
Children (under 13) and parents will face substantially less child‑directed junk‑food marketing because the bill bans marketing aimed at children, reducing exposure to unhealthy food advertising.
Consumers — especially parents and lower‑income shoppers — will get clearer, consistent health and nutrient warnings across product packaging and advertisements, helping them make healthier choices.
Scientists, public‑health agencies, and the public will benefit from new federal investments (research funding and a CDC education campaign) that expand evidence on ultra‑processed foods and help people understand and act on warnings.
Manufacturers, advertisers, retailers and many small businesses will face substantial new compliance costs to redesign packaging, update online listings and ads, and change marketing strategies.
Consumers — particularly low‑income households and families that buy affected products — may see reduced availability or higher prices for products that carry warnings because labeled products could experience lower sales.
Manufacturers and advertisers face a meaningful risk of First Amendment challenges to labeling and advertising prohibitions, which could trigger litigation, delay enforcement, and create legal uncertainty.
Introduced November 25, 2025 by Donald Sternoff Beyer · Last progress November 25, 2025