Childhood Diabetes Reduction Act of 2025

Summary

Requires prominent front-of-package warning labels on sugar-sweetened beverages, products with non-sugar sweeteners, and ultra-processed foods, and bans child-directed advertising of junk food unless required warning labels appear. The bill gives rulemaking authority to federal agencies, creates enforcement paths (including FTC enforcement treating violations as unfair or deceptive acts), and sets compliance deadlines, including an advertising effective date one year after enactment.

• Mandates three specific front-of-package warnings for: sugar-sweetened beverages, products with non-sugar sweeteners, and ultra-processed foods.
• Requires each warning to be in a bold rectangular border with an exclamation-triangle icon and occupy at least 5% of the package front.
• Bans child-directed advertising of junk food to children under 13 unless the ad includes the mandatory warning labels.
• Defines child-directed advertising to include media where at least 30% of the audience is children (FTC-determined).
• Treats violations as unfair or deceptive acts, empowering the FTC to enforce penalties and remedies under its existing authority.
• Amends the Federal Food, Drug, and Cosmetic Act to add labeling rules and adds cross-reference definitions for covered products.
• Repeals a statutory exception that limited FTC reach and explicitly applies FTC enforcement powers to these violations.
• Advertising prohibition becomes effective one year after enactment; labeling implementation requires agency rulemaking and compliance deadlines.