Sponsors (4)
The bill increases protections and oversight for children’s AI-enabled toys and gives regulators evidence and clarity to act, but it also raises compliance costs, could reduce product features or availability, and delays some immediate protections while studies and plans are completed.
Parents and children: the bill explicitly covers AI-enabled toys and chatbots used with children under 14, clarifying legal coverage and strengthening protections for kids.
Parents and children: a joint FTC/CPSC action plan will strengthen safety oversight, recommend disclosures, and fund public education so families can better understand and manage AI-toy risks.
Children and families: a required national study will identify physical, mental, and social harms from AI-enabled toys and recommend safeguards to reduce those risks.
Manufacturers, developers, and consumers: broad new definitions and recommended oversight are likely to increase compliance costs for firms, which can raise prices for families and reduce product availability.
Parents and children: the two-year deadline for the joint plan and the time required for the study delay immediate protections, leaving current AI toys' risks unaddressed in the short term and imposing federal study/plan costs.
Parents and consumers: if the study or plan recommends prohibitions or strict rules, some AI-enabled toys or interactive features (personalization, interactivity) could be removed or limited, reducing choice and perceived benefits.
Based on analysis of 4 sections of legislative text.
Orders a NASEM study on risks of AI-enabled toys and requires the FTC and CPSC to issue a joint action plan within two years with regulatory and education recommendations.
Official title: Require a study of AI-enabled toys and development of a joint action plan regarding the marketing and sale of AI-enabled toys.
Introduced July 29, 2026 by Tammy Duckworth · Last progress July 29, 2026
Requires an independent scientific study of AI-enabled toys and chatbots to assess risks to children and educational impacts, and directs the FTC and CPSC to file a joint action plan within two years to improve safety. The agencies' plan must include recommended laws or rules, disclosure practices for AI in toys, possible marketing limits or sale restrictions, and public education efforts.