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Introduced on March 31, 2025 by Jim Costa
This bill creates a USDA program to help people who use SNAP buy more dairy. Shoppers get an instant reward at checkout when they purchase items like milk, yogurt, and cheese made from cow’s milk, with earned rewards used only for dairy. The USDA will test different ways to do this and work through grants or agreements with states, local groups, and nonprofits to run projects. Projects that put most funds into direct shopper incentives and use EBT-connected checkout systems get priority.
Each project will be independently studied, the results will be shared publicly, and the USDA can end projects that don’t follow the rules or don’t show good results. The USDA must report on progress every two years. The program has $10 million each year, with another $10 million authorized starting in fiscal year 2026; up to 7% can be used for evaluations, and funds cannot be used to limit SNAP benefits. Current Healthy Fluid Milk Incentives projects will move into this new program without a break, and the old program will be repealed one year after USDA certifies the move is complete.