Dairy Nutrition Incentive Program Act of 2025

This bill creates a USDA program to help people who use SNAP buy more dairy. Shoppers get an instant reward at checkout when they purchase items like milk, yogurt, and cheese made from cow’s milk, with earned rewards used only for dairy. The USDA will test different ways to do this and work through grants or agreements with states, local groups, and nonprofits to run projects. Projects that put most funds into direct shopper incentives and use EBT-connected checkout systems get priority.

Each project will be independently studied, the results will be shared publicly, and the USDA can end projects that don’t follow the rules or don’t show good results. The USDA must report on progress every two years. The program has $10 million each year, with another $10 million authorized starting in fiscal year 2026; up to 7% can be used for evaluations, and funds cannot be used to limit SNAP benefits. Current Healthy Fluid Milk Incentives projects will move into this new program without a break, and the old program will be repealed one year after USDA certifies the move is complete.

• Who is affected: SNAP shoppers; state and local governments; nonprofits; retailers that use EBT checkout systems.
• What changes: Instant rewards at checkout for buying nutrient-rich dairy; grants to run projects; required independent evaluations with public results.
• When: USDA must launch the program within 180 days of the law taking effect; USDA reports every two years; HFMI projects shift over with no interruption, and HFMI ends one year after USDA certifies the transition is done.