Dairy Nutrition Incentive Program Act of 2025

Summary

Creates a USDA grant program to test electronic point-of-sale incentives that increase purchases of specified cow’s-milk dairy products by SNAP households. The agency must set up the program within 180 days, award competitive grants to states, local governments, and nonprofits, require independent evaluations, publicly report results, and fund the program with $10 million mandatory Treasury funding per year plus an annual authorization of additional appropriations.

• Creates a USDA grant program to test electronic point-of-sale incentives for SNAP households to buy specified cow’s-milk dairy products.
• USDA must establish the program within 180 days and award competitive grants to states, local governments, and nonprofits.
• Incentives are limited to fluid milk, cultured cow’s-milk products (e.g., yogurt), and cow’s-milk cheese, and must be delivered electronically at checkout.
• Each project requires an independent, rigorous evaluation (e.g., random assignment) and public release of results.
• Mandatory Treasury funding of $10 million per fiscal year is provided, plus an annual authorization to appropriate $10 million requiring advance appropriation.
• Up to 7% of funds may be used for evaluations; projects may not restrict general SNAP benefit use.
• USDA must report to House and Senate Agriculture Committees by Dec 31 after the first full year and then biennially.
• Existing dairy incentive projects under prior authority must be transitioned into this program and prior authority will be repealed after transition.