End Prescription Drug Ads Now Act

This legislation bans drug companies from advertising prescription drugs directly to the public. “Direct-to-consumer advertising” includes TV and radio commercials, print ads, digital ads, and social media posts that market a prescription drug to consumers . If a company runs these ads, the drug is treated as out of compliance under federal drug rules .

The ban starts 30 days after the law is enacted and applies to any prescription drug, no matter when it was approved or licensed .

• Key points:
  • Who is affected: Prescription drug manufacturers; consumers who currently see drug ads .
  • What changes: No more direct-to-consumer ads for prescription drugs on TV, radio, print, digital platforms, or social media .
  • When: Takes effect 30 days after enactment and applies to all approved or licensed prescription drugs, old and new .