Sponsors (11)
Introduced April 9, 2025 by Maria Elvira Salazar · Last progress April 9, 2025
The bill creates strong, enforceable federal rights for individuals over digital replicas of their voice and likeness—giving people control and new remedies—while imposing significant compliance obligations and liability risks on online platforms that could raise costs, prompt over-removal of content, and place administrative burdens on rights holders.
Individuals and their estates gain an exclusive, transferable federal right to control and license use of their voice and visual likeness in digital replicas, creating new commercial and privacy protections and potential revenue streams.
Right holders (and their estates) can sue for unauthorized public distribution of digital replicas and recover actual damages, disgorged profits, and equitable relief, strengthening enforcement and deterrence against misuse.
Online service providers receive clear takedown procedures and a designated-agent notice system, giving platforms predictable compliance steps to avoid liability.
Online platforms and smaller services face new removal obligations, registration fees, and exposure to large damages, likely increasing compliance costs that may be passed to users or raise barriers for small businesses.
Platforms risk liability if they fail to remove identified replicas quickly or are found to have an unreasonable belief about a replica's status, creating legal exposure for providers that may lack full context and incentivizing rapid takedowns.
Narrower definitions of 'user uploaded material' and mandated provider action on notices increase the likelihood of deplatforming or removal of legitimate user content, posing free-speech and creative impacts for everyday users and creators.
Based on analysis of 2 sections of legislative text.
Defines and creates a new right against unauthorized AI 'digital replicas' of an individual's voice or likeness and sets which online services are covered.
Creates definitions and a new individual right against unauthorized “digital replicas” of a person’s voice or visual likeness and sets rules for which online services are covered. The bill defines technical terms (like “digital fingerprint” and “digital replica”), clarifies that individuals (living or dead) can be right holders, lists categories of interactive computer services that are covered, and carves out certain authorized uses like licensed remixing or mastering.