Sponsors (11)
The bill strengthens individual control and legal remedies over digital replicas of voice/likeness while imposing new compliance, removal, and liability duties on online platforms that could raise costs and increase risk of content takedowns.
Individuals and rights-holders (including estates) gain an exclusive, transferable right to authorize use of their voice or visual likeness in digital replicas, enabling control and potential licensing revenue.
Right-holders can sue for unauthorized public distribution of digital replicas and recover actual damages, disgorged profits, and equitable relief, strengthening enforcement and remedies.
News, documentary, commentary, satire, and fleeting/negligible uses are explicitly exempted, preserving many First Amendment–protected expressive activities.
Online platforms face new removal obligations, registration fees, and exposure to potentially large damages, increasing compliance costs that could be passed to users or raise barriers for smaller services.
Providers risk liability if they fail to remove identified content quickly or are found to have an unreasonable belief about a replica's status, creating legal exposure even when context is incomplete.
Narrower definitions of 'user uploaded material' and mandatory action on notices could lead to deplatforming or removal of legitimate user content, increasing risks of over‑removal and free-speech harms for everyday creators and students.
Based on analysis of 2 sections of legislative text.
Creates definitional rules and a new right restricting unauthorized AI/CG "digital replicas" of an individual’s voice or visual likeness and names covered online services.
Creates a federal right for living or deceased individuals to control the creation and use of highly realistic computer-generated replicas of their voice or visual likeness and defines covered online services and technical terms (like “digital fingerprint” and “digital replica”). It sets out which platforms count as covered interactive computer services and who qualifies as a right holder, and it excludes certain authorized uses (for example, authorized remixes by copyright holders); the text provided begins definitional and jurisdictional rules but does not include enforcement, remedies, or full online-service definitions in the excerpt provided.
Official title: To protect intellectual property rights in the voice and visual likeness of individuals, and for other purposes.
Introduced April 9, 2025 by Maria Elvira Salazar · Last progress April 9, 2025