Summary

Makes it illegal to use deceptive advertising to mislead people about reproductive health services. The bill targets misleading claims that a provider offers contraception, abortion, referrals, or licensed medical staff when they do not, gives the FTC authority to write rules, enforce the law in federal court, collect penalties, and report enforcement activity to Congress every two years. It also states findings about reduced abortion access, harms to low-income people and people of color, and deceptive practices by crisis pregnancy centers (CPCs).

Key Points

• Makes deceptive advertising about reproductive health services unlawful, especially false claims about offering abortion, contraception, referrals, or licensed medical staff.
• Authorizes the Federal Trade Commission to write implementing rules, investigate, sue in federal court, and collect civil penalties.
• Requires the FTC to report to Congress every two years on enforcement actions and outcomes.
• Legislative findings emphasize reduced abortion access after the Supreme Court decision and identify harms to low-income people and people of color.
• Applies to a wide range of actors: clinics, crisis pregnancy centers, online platforms, and other advertisers.
• Does not create new federal benefit programs, tax changes, or specific appropriations.
• Imposes compliance and potential litigation costs on organizations that advertise reproductive-health services.
• Could prompt rulemaking that clarifies what counts as deceptive statements or misleading omissions in reproductive-health advertising.

Categories & Tags