This bill would create a USDA grant program to boost the U.S. market for domestically grown specialty crops. The Agricultural Marketing Service would award grants to groups that run broad, demand-building promotions, like advertising, to increase sales inside the United States.

Applicants must submit a marketing plan with clear goals and how the money will be used. Federal funds must add to, not replace, other funding. Grants can run for multiple years, but USDA will review them each year, can end them if terms aren’t met, and will track spending and results. USDA can also require an independent audit if needed .

• Who can apply: U.S. agricultural trade groups and regional state‑related groups that promote U.S.-grown specialty crops and don’t profit directly from specific sales; cooperatives or state agencies; certain private organizations that would meaningfully increase U.S. purchases; and specialty crop groups under federal marketing orders .
• Funding: Authorizes $75 million for 2026 and each year after. USDA may use some funds to run the program.
• Requirements: At least a 25% non‑federal match (in‑kind support allowed). USDA must justify the grant amount and required match.
• Limits on use: No direct aid to promote foreign‑produced products. No direct aid to large for‑profit companies, except for cooperatives, certain associations, or nonprofit trade groups.