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Introduced on August 22, 2025 by David G. Valadao
This bill would create a USDA grant program to boost the U.S. market for domestically grown specialty crops. The Agricultural Marketing Service would award grants to groups that run broad, demand-building promotions, like advertising, to increase sales inside the United States.
Applicants must submit a marketing plan with clear goals and how the money will be used. Federal funds must add to, not replace, other funding. Grants can run for multiple years, but USDA will review them each year, can end them if terms aren’t met, and will track spending and results. USDA can also require an independent audit if needed .