Specialty Crop Domestic Market Promotion and Development Program Act of 2025

This bill would create a USDA grant program to grow the U.S. market for specialty crops by supporting domestic advertising and other demand‑building efforts. The program would be run by the Agricultural Marketing Service and require applicants to submit a marketing plan. Federal funds must add to, not replace, non‑federal dollars.

Groups that could apply include U.S. agricultural trade groups that don’t profit from specific sales, cooperatives, state agencies, certain private organizations that help boost U.S.-grown specialty crop purchases, and organizations under federal marketing orders. Grants would generally require at least a 25% non‑federal match, which can include in‑kind support, and USDA must explain the grant and match levels it sets. Multiyear grants are allowed, with yearly check‑ins; grants can be ended if plans aren’t followed or goals aren’t met. USDA would track spending and could require independent audits. Grant money can’t be used to help promote foreign products or to aid large for‑profit companies, with limited exceptions like cooperatives and nonprofit trade associations. The bill authorizes $75 million for 2026 and every year after.

• Who is affected: Organizations that promote U.S.-grown specialty crops; USDA’s Agricultural Marketing Service.
• What changes: New grants for domestic marketing and promotion, with required marketing plans and matching funds; rules on reviews, audits, and limits on how funds can be used.
• When: Funding authorized at $75 million per year starting in fiscal year 2026.