Sponsors (8)
The bill directs $160 million in previously collected fees to boost Brand USA marketing—potentially increasing tourism and local economic activity—while shifting those fee balances away from other uses and bypassing usual statutory transfer limits, trading fiscal flexibility and oversight for an immediate tourism-promotion boost.
Small businesses (hotels, restaurants, attractions) and local governments stand to get increased international visitors and revenues because Brand USA will receive a $160 million marketing infusion to promote U.S. tourism.
Taxpayers are less likely to face immediate new appropriations or borrowing because the transfer uses fees already collected (pre-Oct 1, 2025) rather than creating a new appropriation.
Nonprofits and state governments can leverage Brand USA funds more effectively because the bill requires existing matching and carryforward rules to apply, encouraging private/public contributions to travel promotion.
Taxpayers and state governments may lose access to $160 million in fee balances for other priorities or refunds because those funds are redirected to Brand USA instead of alternative uses.
Taxpayers face reduced statutory fiscal safeguards because the transfer is exempted from statutory maximum-transfer limits, weakening oversight for this one-time transaction.
Federal employees and the Treasury may incur additional administrative or bookkeeping costs because the law requires the transfer to be executed within 30 days, accelerating fiscal actions.
Based on analysis of 2 sections of legislative text.
Transfers $160 million in unobligated Travel Promotion Fund fees to Brand USA within 30 days, waiving the usual transfer cap but keeping matching and carryforward rules.
Introduced November 19, 2025 by Daniel Scott Sullivan · Last progress November 19, 2025
Transfers $160,000,000 from unobligated fee balances in the Travel Promotion Fund to the Corporation for Travel Promotion (Brand USA) within 30 days of enactment. The transfer is taken from fees collected before October 1, 2025, is exempted from the usual statutory cap on transfers, and remains subject to existing matching and carryforward rules. This provides an immediate infusion of fee-funded money to Brand USA for U.S. travel promotion. It does not create a new tax or direct general-fund spending, but it changes how existing fee balances are moved and applied, and it waives the normal maximum-transfer limit in law while keeping the matching and carryforward requirements in place.