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Introduced March 24, 2025 by Jeff Merkley · Last progress March 24, 2026
Requires manufacturers and retailers to put a clear "Do Not Flush" label and symbol on premoistened disposable wipes that are likely to be flushed, bans any claim that such wipes can be flushed, and gives the Federal Trade Commission (FTC) authority to enforce the rule and issue guidance. The FTC must publish labeling guidance within 180 days, the federal rule preempts different state labeling requirements, and the labeling requirement takes effect one year after enactment.
The bill creates a single federal labeling standard that should reduce sewer blockages and give consumers clearer information, at the cost of compliance expenses for businesses (which may raise prices), reduced state flexibility, and some enforcement and implementation uncertainties.
Households (homeowners and renters) will get a clear, standardized "Do Not Flush" label and symbol on disposable wipes, reducing sewer clogs and lowering the risk of plumbing repairs.
Municipalities and utilities are likely to see fewer sewer blockages and reduced maintenance and repair costs as fewer wipes are flushed.
Consumers will receive clearer, standardized product information at point of use because the rule standardizes label placement, size, and contrast.
Manufacturers and retailers will face direct compliance costs to redesign packaging and update production lines to meet the placement, size, and contrast rules.
Some of the increased costs for businesses may be passed on to consumers as higher retail prices for wipes.
Federal preemption prevents states from adopting stricter or different labeling rules that some localities might prefer to address local sewer issues or consumer protection.