Sponsors (5)
This bill saves taxpayer money and limits ICE's TV public-relations spending, but risks reducing recruitment and public-safety outreach and may simply shift communication costs to other channels.
Taxpayers: Reduces DHS spending on television ads promoting ICE, freeing funds for other priorities.
Taxpayers and federal employees: Restricts ICE public-relations spending on TV, which may increase perceived government accountability and reduce use of enforcement-agency funds for recruitment-style advertising.
Federal employees and enforcement operations: May reduce ICE's ability to recruit via television, making it harder to fill vacancies and potentially weakening enforcement staffing.
Immigrants and taxpayers: Limits DHS channels for public outreach about ICE programs (including public-safety messages), possibly reducing public awareness of DHS initiatives and harming public safety.
Taxpayers and federal employees: Savings from cutting TV advertising could be offset if DHS shifts to other, potentially costlier or less transparent communication methods.
Based on analysis of 2 sections of legislative text.
Bars the DHS Secretary from using DHS-controlled funds for television ads that promote, recruit for, or improve the image/branding of ICE.
Prohibits the Secretary of Homeland Security from obligating or spending any DHS-controlled funds to produce, purchase, distribute, or broadcast television advertisements that promote U.S. Immigration and Customs Enforcement (ICE), recruit personnel for ICE, or enhance ICE's public image or branding. The restriction applies to all DHS funds under the Secretary's control and targets television advertising used for promotion, recruitment, or image-building. Also establishes a short title for the statute.
Introduced February 5, 2026 by Wesley Bell · Last progress February 5, 2026