Sponsors (27)
The bill increases consumer protection and deterrence against AI-enabled impersonation by requiring upfront AI disclosure and raising penalties, but it leaves enforcement gaps and introduces compliance costs and uncertainty that could burden small actors and chill some legitimate AI uses.
All consumers and recipients of calls/texts will be told up front when they are interacting with an AI (a machine, not a person), letting them make informed choices (e.g., ignore, block) and reducing deception.
People targeted by AI-enabled impersonation (fraud/scams) will be better protected because the bill raises maximum civil and criminal penalties and increases enforcement incentives for agencies and prosecutors, improving deterrence for future misconduct.
Greater transparency about automated outreach can build trust in legitimate automated services and clarify expectations for businesses that use AI-driven messaging, benefiting firms and tech workers that deploy compliant systems.
The disclosure requirement lacks an independent enforcement mechanism or explicit private right of action, so consumers may have no practical remedy if companies omit the AI notice.
Companies, developers, and especially small firms/app makers face higher compliance costs and greater liability exposure from the new disclosure rules and stiffer penalties, which can strain limited budgets.
The bill leaves key practical standards (timing, format, scope of permissible impersonation) unclear, creating compliance uncertainty that could lead to disputes and chill beneficial or consented uses of synthetic voices and AI messaging.
Based on analysis of 3 sections of legislative text.
Introduced February 5, 2025 by Eric Sorensen · Last progress February 5, 2025
Requires anyone who places a robocall or sends a text that uses artificial intelligence to sound or appear human to tell the recipient at the start that AI is being used, and increases penalties when AI is used to impersonate someone with intent to defraud, harm, or wrongfully obtain value. The bill defines key terms for robocalls and text messages, doubles civil and criminal maximum penalties for covered impersonation-based violations that occur after enactment, and does not specify an enforcement agency or new funding.