Sponsors (28)
The bill improves consumer protection by requiring AI disclosure and strengthening enforcement to curb AI-driven impersonation and fraud, but it also creates compliance costs, higher penalties, and legal ambiguities that could burden legitimate businesses and potentially raise costs for consumers.
Consumers (taxpayers, including low-income individuals) will face fewer AI-driven robocalls and text scams because the bill strengthens deterrents and enforcement against malicious AI impersonation, likely reducing fraud and financial losses.
State and local enforcement authorities (and by extension the public) gain stronger tools because the bill expands FCC and DOJ enforcement authority to punish malicious AI impersonation, improving accountability for perpetrators.
Consumers (taxpayers) will know when a call or text is generated by AI because callers must disclose AI use at the start of the message, allowing people to assess credibility of messages.
Tech companies and small businesses (tech-workers, small-business-owners) face legal uncertainty because ambiguous definitions—like what counts as AI 'impersonation' and the 'substantial human intervention' exception—could trigger litigation and inconsistent enforcement.
Businesses using AI for legitimate outreach (tech-workers, small-business-owners) will face added compliance costs and operational burdens because they must include disclosures and may need new processes to avoid enforcement risk.
Consumers and taxpayers may bear higher costs because increased penalties and legal exposure for firms could be passed on through higher prices or reduced services.
Based on analysis of 3 sections of legislative text.
Mandates upfront disclosure when calls or texts use AI to emulate a human and doubles penalties for AI-enabled impersonation intended to defraud or harm.
Introduced February 5, 2025 by Eric Sorensen · Last progress February 5, 2025
Requires any robocall or automated text that uses artificial intelligence to mimic a human voice or persona to disclose at the start of the message that AI is being used. It defines covered robocalls and text messages, excludes real-time two-way conversations and messages requiring substantial human intervention, and doubles civil and criminal penalties when AI-enabled impersonation is used with intent to defraud, harm, or wrongfully obtain value; the penalty enhancement applies to violations after enactment.