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Prohibits charging different prices for substantially similar products or services based on a purchaser's gender and makes violations enforceable by the FTC and State attorneys general.
Official title: To prohibit the pricing of consumer products and services that are substantially similar if such products or services are priced differently based on the gender of the individuals for whose use the products are intended or marketed or for whom the services are performed or offered.
Introduced May 13, 2025 by Norma Judith Torres · Last progress May 13, 2025
Makes it illegal to charge different prices for substantially similar consumer products or services because of the purchaser’s or user’s gender. Treats such gender-based price differences as an unfair or deceptive practice under the FTC Act, gives the Federal Trade Commission authority to enforce the prohibition, and preserves State attorney general authority to sue on behalf of consumers with limited pre-filing notice to the FTC. The bill defines “substantially similar” for products and services and adopts several existing statutory definitions for covered items.