Pink Tax Repeal Act

Summary

Makes it illegal to charge different prices for substantially similar consumer products or services based on the purchaser’s or user’s gender. The rule is treated as an unfair or deceptive act or practice under the FTC Act and gives the Federal Trade Commission its usual enforcement powers to stop violations and seek penalties and relief. Defines how to compare products and services (products are not "substantially similar" just because of color; services are compared by time, difficulty, and cost of provision), preserves other FTC authorities, and allows State attorneys general and authorized state consumer-protection officers to bring parens patriae lawsuits with limited pre-filing notice to the FTC while permitting the FTC to intervene or preempt state actions while the FTC’s action is pending. The bill also establishes a short title for the law.

• Bars charging different prices for substantially similar products or services because of a buyer’s or user’s gender.
• Treats gender-based pricing as an unfair or deceptive practice under the FTC Act and applies FTC enforcement powers.
• State attorneys general may sue as parens patriae but must generally give 10 days’ notice to the FTC; the FTC can intervene or pause state suits while it acts.
• Defines "substantially similar": product color alone is not a material difference; service similarity compares time, difficulty, and cost.
• Applies to consumer products and services using existing federal definitions for related terms (devices, cosmetics, child restraints).
• Allows injunctive relief, damages, restitution, and other remedies through FTC or state enforcement actions.
• Preserves other FTC authorities and state investigatory powers while enabling federal enforcement coordination.