Sponsors (87)
The bill strengthens consumer protections and access to accurate reproductive‑health information and enforcement against deceptive practices, but does so at the cost of greater regulatory scrutiny, compliance burdens, and potential large penalties that could particularly strain small clinics, nonprofits, and some faith‑based providers.
People seeking reproductive care (including women, transgender, and gender‑nonconforming individuals) will receive clearer, more honest and timely information about abortion and contraception services, reducing the chance of being misled about where to get care.
Consumers harmed by deceptive reproductive‑health advertising or counseling can pursue enforcement and restitution through FTC civil actions, and the law strengthens deterrence against deceptive practices (including by nonprofits/CPCs).
The bill identifies and calls out deceptive crisis pregnancy center (CPC) practices and problematic data disclosures, which supports policies to limit misleading claims and better protect patient data.
Businesses and organizations (including parent companies) face large civil penalties for violations—statutory fines can be substantial—exposing providers and advertisers to significant financial risk.
Small clinics, nonprofits, and some providers may incur meaningful compliance and legal‑defense costs (including new data‑privacy or reporting requirements), which could strain modestly resourced organizations even when allegations are disputed.
Operators and users of crisis pregnancy centers and some faith‑based providers could face increased regulatory scrutiny or restrictions on operations and speech, raising concerns about impacts on religious organizations and their communications.
Based on analysis of 3 sections of legislative text.
Bans deceptive advertising about abortion/contraception services or licensed medical staff, gives the FTC rulemaking and enforcement power, and sets civil penalties.
Prohibits deceptive advertising by any person about reproductive health services, specifically banning false claims that an entity offers abortion or contraception services (or referrals) or that it employs/provides access to licensed medical staff. Gives the Federal Trade Commission authority to make rules, enforce the prohibition (including against nonprofit centers), seek civil remedies in federal court, and impose substantial civil penalties per violation. The bill also requires the FTC to report to Congress on enforcement actions and regulations beginning one year after enactment and then every two years.
Introduced January 31, 2025 by Suzanne Bonamici · Last progress January 31, 2025