This bill would make it illegal to offer or advertise so‑called “conversion therapy.” It says being LGBTQ+ is not an illness, there’s no proof conversion therapy works, and it can cause real harm like depression and self‑harm. It bans anyone from providing conversion therapy, from running ads that claim they can change someone’s sexual orientation or gender identity or reduce same‑gender attraction, and from saying these efforts are harmless. It also bans helping provide it if you get paid for it.

The rules would be enforced by the Federal Trade Commission as deceptive or unfair practices. The U.S. Attorney General and state attorneys general could also go to court to stop violations, with the FTC able to step in on state cases .

• Who is affected: Providers and businesses that offer or advertise conversion therapy; people and families who might be targeted by these services .
• What changes: Providing conversion therapy and certain ads about it would be illegal nationwide; helping provide it for pay would also be illegal.
• How it’s enforced: FTC actions for unfair/deceptive practices, plus lawsuits by federal and state officials .